The Crucible and explore Essay Example for Free

The Crucible and explore Essay Choose one character from The Crucible and explore how they change throughout the course of the play.  The crucible is a play written by Arthur Miller and was first produced in 1953, during the middle of the McCarthy political witch-trials. The story is set in a little town of Salem, Massachusetts, where a lot of innocent people were wrongly convicted of witchcraft and in the end were hung. Arthur Miller was living through and experiencing this at the time, and wrote this play to try and get across what it was like living through this period of time. Throughout this play you see many characters develop and change as the plot goes on. One of the characters that shows a clear change and development is John Proctor. John Proctor was a farmer in his 30s, he was respected but also feared in Salem, he had a sharp and biting was with hypocrites and came to regard himself as a fraud. In act 1 Proctor comes across as a very flirtatious man. He seems to take a shine to Abigail. We know there has been some history between him and Abigail when he says I will cut off my hand before Ill ever reach for you again. But despite this he is still flirting with her by saying Ah, youre wicked yet, arent y. This shows he is giving her mixed messages and not taking her seriously. He can see that she is not as innocent as she makes out to be, and that he can see straight through her. This tells and shows the audience that the character of John Proctor is a very levelheaded man and talks sense. Unlike other characters such as Parris, he can see through her act. This gives you the impression that Proctor is a very reliable character and that he can be trusted. With Proctors flirtatiousness with Abigail he is also giving off the impression that he is not as much the religious man of Salem they all expect him to be. He broke one of the 10 commandments which says Thou shalt not commit adultery. This would be frowned upon in the town and would have been taken very seriously and may even have led to a hanging. The stage directions used in the first act also help us to visualise his flirty ways. At one stage when he is speaking to her he looks at her with the faintest suggestion of a knowing smile on his face to which he says Whats the mischief here? She replies with laugh. By adding in the stage directions it has changed the way Proctor addresses her while saying his line, it also affects the way Abigail reacts back when told to do so. Stage directions are important to the actor playing the part of Proctor as it tells them him how to say a line, how to react to something that has been said and how to move and interact in general. The stage directions are also to the audience reading the play as it helps them to imagine and visualise what is actually going on and reactions that are made. In act 2 Proctor changes from very flirtatious to very protective over his wife but he also gets very sharp with her and becomes irrational. When Elizabeth says something to her husband about or concerning Abigail he will instantly bite back at her and make sure what he is saying is heard. One example of this is when Elizabeth says to Proctor (with a smile, trying to keep her dignity) John, if it were not Abigail that you must go to hurt, would you falter now? I think not. To which Proctor replies (With solemn warning) You will not judge me more, Elizabeth. I have good reason to think before I charge fraud on Abigail, and I will think on it. Let you look to your own improvement before you go to judge your husband anymore. In a way it gives the impression that he doesnt like the truth and sometimes cant take it very well, so his reaction would be to bite back. As the plot goes on you can see Proctors good side starting to come through, even though he still gets aggressive and ill-tempered and easily provoked, the rest of the village are starting to understand why he retaliates so much and are starting to respect him more for that. In this act, to really get the feeling of Proctors anger and biting nature, the dramatic devices aid you extremely well in getting the full picture in your mind of how he is reacting to the things she is saying. By just reading through the play there is no indication of how the character says what he/she is saying. With Proctor this indication are very useful as his mood changes in different situations and helps you to understand when he is angry like he is in the part of the act. In act 3 Proctor changes dramatically to the way he is with certain characters. In this act you see him becoming very horrible and nasty towards Abigail. There are many ways in which his attitude changes towards her. In the stage directions it states that Proctor leaps at Abigail and, grabbing her by the hair pulls her to her feet. She screams in pain. This shows a change in the way Proctor addresses Abigail. He becomes aggressive towards her and uses forceful actions against her. I think he is fed up with putting up with all of Abigails lies against his wife and Mary Warren and the only way she is likely to listen to him and take in what he is saying is by using such drastic action as to leap at her and grab her by her hair. This, I would assume hurt, so he wants to cause her pain in hoping it will make her listen to what he is trying to tell her. This description being wrote as a stage directions acts as a visual aid for the reader, it helps them to visualise what is going on at that time in the scene and may give you as a reader more of an understanding what the author is trying to get across. Another way in which the author portrays Proctors turn against Abigail is through language. For example, It is not a child. Now hear me, sir. In the sight of the congregation she were twice this year put out of this meetin house for laughter during prayer. Proctor is trying to convince everyone that Abigail isnt as innocent as she makes out to be. The town of Salem is extremely religious and frowns upon anyone going against god or behaving in an unacceptable manner towards the religion. On account of them hearing this they would all immediately agree that it is unacceptable to laugh during prayer in the church and their views of her will turn from good to bad. Along with hearing this they may also believe that she hasnt been telling the truth from the start and that if she has in fact been lying god will see this and provide her with the suitable punishment instead of going about it themselves. In this act proctor also becomes very motivated to try and prove his wifes innocence and also the innocence of his friends. When Danforth takes an interest in Mary Warren and asks what she has to tell, Proctor looks at her to see that she cannot speak so he jumps in to defend her. She never saw no spirits, sir. Proctor does this because he notices that Mary Warren is unable to answer this question by herself therefore intervenes to help her. I think that Proctor has also seen the error of his ways, being the way he acted towards people earlier on in the play, and is trying to make amends for the bad things he has done. The last thing he wants to see happen is his wife and all of his friends being hung for things they have not done therefore does his best to defend them. Proctor also gives evidence against Abigail to change it around so she is the one being asked the questions instead and tries to make her the new subject. Abigail leads the girls to the woods, Your Honour, and they have danced there naked - In act 4 John Proctor becomes silent and wont speak to anyone except his wife, once she is aloud in to try and talk to him, he would only take food and would stay chained to the wall. One way in which we know this is when Herrick says to Danforth, He sits like some great bird; youd not know hed lived except he will take some food from time to time.And again when Herrick also says He cannot, sir, he is chained to the wall now. This is one of the biggest changes Proctor makes throughout the play. From the beginning we got the impression that John Proctor has always been well spoken and likes to have his views heard. Now we are seeing a completely different side to him by him staying silent. It is my personal opinion that Proctor is taking a stand against everything that has gone on in the town of Salem. He doesnt think its right all these judges coming in and accusing people of witchcraft without enough evidence and believing storys of little girls over people of superior like himself. He doesnt think he should have to justify himself when he has done nothing wrong and while no one else has done anything wrong. Later on this act Proctor decides to confess to accounts of witchcraft. While being addressed about this Proctor brakes down into tears and lowers himself for everyone to see. Because it is my name! Because I cannot have another in my life! Because I lie and sign myself to lies! Because I am not worth the dust on the feet of them that hang! How may I live without my name? I have given you my soul; leave me my name!. This shows Proctors delicate side. He feels that he himself should confess to charges of witchcraft in effort to save everyone who has been up for it. This short monologue really hits you hard as a reader. You realise that Proctor isnt all he is made out to be from the start. He is changed man by the end of the play. I think they writer of the play, Arthur Miller, wanted to produce a character who was tough on the outside yet very deep on insecure on the inside, and that is exactly what you see change throughout the course of the play. At the start he tries to make out that everyone in Salem fears him and that he is superior to everyone else, whereas he is just using this to cover up how insecure and fragile he is deep down. I think that Proctor is one of the best and complex characters I have seen in a book. He has a lot of depth to him that you wouldnt be able to tell from just a little section of the book. Right from the start to the end Proctor progressively changes for the better even thought at the end he sadly dies. He gives himself to the court to save others from the tragic fate that would have awaited them, and therefore I think that would make him a hero in the eyes of the people of Salem, putting himself forward for a fate he didnt deserve but still took without complaint.

The Gaelic League :: Essays Papers

The Gaelic League After the famine and the institution of Home Rule on Ireland as part of the United Kingdom, the partially broken country, Ireland, became in need of nationalism in its land, along with something that would set the Irish apart from England. Answering the call for leadership in a country with a desperate need for it, Douglas Hyde and Eoin MacNeill stepped up. In 1893, the two joined to form the Gaelic League. The effects of this organization change the success of Ireland as a country. The Gaelic League was not only a source of nationalism and unity for the country, the league also gave Ireland a sense of uniqueness from its dominating and overbearing neighbor, England. The League eventually helped the country gain its independence. The Gaelic League did, however, experience great difficulties throughout its existence and became a factor in the eventual civil war in Ireland. The Gaelic League was designed by Douglas Hyde and Eoin MacNeill in order to separate Ireland from England. Similar to today, when countries do not want to loose their customs and traditions to the American customs and traditions, Ireland was striving to maintain its sense of individuality. Ireland, from the perspective of other nations, was just part of the United Kingdom and considered under the control of England (MacDonagh 68). Hyde and MacNeill, along with many others, were not content with the partial freedom Ireland received from the Home Rule Act. The act gave Ireland a chance to hold its own parliament, but would keep English institutions and speak English as their national language. In order to keep the Gaelic language alive, Gaelic speaking and singing contests were held to promote the learning of the language (Brown 94). These contests were associated with the Gaelic Athletic Association which was a precursor to the Gaelic League. The Gaelic Athletic As sociate created teams from Ireland which would compete against each other, creating another source of income, although very minimal, for some peasants and another part of the economy for a financially weak country. These speaking competitions eventually lead to the creation of the Gaelic League. The goal of The Gaelic League was to maintain the Irish language by teaching it in schools.

Organizational Objectives and Total Compensation in Different Markets Essay

Total compensation encompasses all of the resources available to employees such as money, benefits, and services that reward the employee for their services with the company (Virginia Tech). A total compensation package covers may aspects such as extrinsic and intrinsic compensation. Extrinsic compensation is more of the monetary or legal means behind paying employees. Intrinsic compensation is the quality of life at work such as job variety or management feedback. Companies can use their compensation packages to attract certain types of employees and also retain them for an extended period of time. However, the reward of total compensation to attack and retain employees has not always been the manner in which companies treated their staff. For more years in history than not, companies would work their employees incredibly hard resulting in employees putting forth much of their life’s to work and receiving very little in return. Laws and Regulations The Fair Labor Standards Act of 1938 (FLSA) had a significant impact in the manner in which employees are to be rewarded for their work. FLSA set a minimum wage for employees to be paid, it established an overtime premium of time and a half for hours beyond 40 in a seven day period, and it set guidelines for how much minors were able to be worked (DOL, 2015). Equal Pay act of 1963 said that employers were not allowed to segregate their wages based on employee’s gender. This act created an historic definition of equal work; requiring both sexes are to receive equal opportunity for compensation. Women have generally always been paid less than men for doing the same jobs and the Equal Pay Act has been enforced to remedy the issue. Furthermore, the Civil Rights Act of 1964 went on to make sure that no person was discriminated against for race, color, sex, national origin, or  religion. This would include areas such as the hiring process; employee reviews, working conditions, promotion opportunities (National Archives). This act was the forefront of dissimilating discrimination not only in the work place but also in all business and educational establishments whether an employee, customer, student, or teacher. Taking the HR Consultant Role There are many things to consider within each company when it comes to creating a total compensation plan. Hiring a federally contracted employee in the government technology requires a different approach than hiring cashiers at a locally owned shop. While work related laws are pertain to all working individuals not all business are required to function in the same manner. For example, all working individuals are protected from discrimination. They must also earn overtime when deemed necessary according to FLSA. However, not all employers are required to provide medical leave to their employees. Under the Family and Medical Leave Act of 1993, only employers with 50 or more employees within a 75 mile radius must provide this to employees (SHRM, 2010). The Davis-Bacon Act requires that federally contracted employees be paid a fair salary based on the current salary in the area. There are several varieties in total compensation available for employers to present a favorable plan to a perspective employee. These rules and regulations maintain some type of standardization from a governmental perspective. The laws and regulations mentioned about were implemented to provide a standard level fairness between employers and employees. They prevent individuals having to be put through high levels of extreme conditions from doing so without being properly rewarded for that tedious work. Without these laws and regulations companies would have complete control over their company and have the availability to to abuse their power. The establishment of such laws also created a competitive edge for companies when it comes to hiring and retaining employees. Much of today’s successful companies are top competitors because they are employee focused companies. They aim to please the employees because they are aware that if the employees are happy the customers are happy. Resources DOL. Wage and Hour Division (WHD). Retrieved April 19, 2015, from http://www.dol.gov/whd/flsa/ National Archives. The Civil Rights Act of 1964 and the Equal Employment Opportunity Commission. Retrieved April 19, 2015, from http://www.archives.gov/education/lessons/civil-rights-act/ SHRM (2010). Family and Medical Leave Act (FMLA) of 1993. Retrieved April 19, 2015, from http://www.shrm.org/legalissues/federalresources/federalstatutesregulationsandguidanc/ ages/familyandmedicalleaveactof1993.aspx Virginia Tech. Total Compensation. Retrieved April 19, 2015, from http://www.hr.vt.edu/compensation/total_compensation/index.html

Descriptive Essay About Mothers Cookies Essay

Many students enter college expecting good times, knowledge, friendships, and a new sense of direction. When I first got to William Penn I didn’t believe I would gain any of that. As time has passed I realized that WPU does have a lot to offer but everything takes patients. I also had to realize that everything wasn’t going to come easy either. I soon found out that college comes with challenges and struggles because of the great demands and expectations that comes with success. The demands of doing many different things with very little time can become overwhelming. But I believe I’m starting to get the hang of it. There are a limited number of students on the campus so it makes it easier to focus in class that’s something I really like. Putting in long hours and worrying about class does bring extra stress but I’m learning to balance it all out. Coming to WPU has also taught me to have an open ming that I can’t just do the tihngs that I kno w how to do. I have to try new things that im unconfortable doing. I believe attending this university will open many doors for me. It will also help me mature and become a better student . WPU wiil also help me build my career and start my life on the right path. I chose to come to William Penn becaus I knew that a school far away would give me a better chance to focus on school without too many distractions. Another reason I chose William Penn is because I’m very deticated to basketball and coach Henry offered me scholarship money to give me an oppurtunity to play. I also did my research and I noticed that the basketball team had a great season and great program. So I figured it was an honor that William Penn wanted me. I also have lived in Louisiana my whole life so i was really read for the college experience and something different other than Louisiana. So far I’m feeling that William Penn was the right choice for me. I needed a new start away from all my problems back home. I was really making bad choices that was starting to lead my life in a direction that i was not prepared for. Ofcourse all my problems are not going to just go away but being at William Penn is giving me an oppurtunity to live my dreams and revatuate myself as a person. Then I will be able to deal with my issues back home as a different person with a better mind set. So I definately don’t regret coming to this school because it is keeping me grounded and building character. Read Also:Â  Descriptive Essay Topic Ideas

Qu preguntan en la entrevista de visa de novios (K-1)

Qu preguntan en la entrevista de visa de novios (K-1) La entrevista para la visa de novios K-1 es un paso fundamental que en buena parte determina su aprobacià ³n negacià ³n de este tipo de visa. La entrevista tiene lugar en una embajada o consulado de los Estados Unidos y es un requisito obligatorio para el novio o la prometida de un ciudadano estadounidense para el que se pide la visa K-1. Solo despuà ©s podr ver estampado su pasaporte con la visa que le autoriza a ingresar a los Estados Unidos. Una vez en el paà ­s deber casarse con el ciudadano que le patrocinà ³ en el plazo mximo de 90 dà ­as e iniciar un proceso de ajuste de estatus, para asà ­ completar la tramitacià ³n de la tarjeta de residencia, tambià ©n conocida como green card. Este artà ­culo contiene informacià ³n sobre preguntas que generalmente los oficiales consulares realizan a los prometidos de ciudadanos. No tienen por quà © ser iguales, pero son de ese tipo y buscan lo mismo: asegurarse de que la relacià ³n entre los novios es verdadera y no se trata de un fraude para ingresar asà ­ a los Estados Unidos y obtener los papeles.   Asimismo, se aclaran los requisitos de entrevista para los nià ±os para los que se solicita una visa K-2. Ejemplos de preguntas para la visa de novios K-1 Los dos novios tiene que presentarse, el dà ­a y a la hora que se les cite, en el consulado al que corresponda tramitar este tipo de documentos en el lugar en el que vive el prometido o prometida extranjero. Entre las preguntas que puede es comà ºn que se realicen destacan: Preguntas sobre la relacià ³n Cà ³mo se conocieron, cundo y dà ³nde.Por quà © desean contraer matrimonio y que el novio/a extranjero/a se mude a Estados Unidos y cules son los planes una vez se encuentre allà ­.Si quieren tener hijos.Quà © aficiones, hobbies, tienen en comà ºn y que disfrutan de hacer conjuntamente.Cà ³mo solucionan las peleas de novios.Quà © es lo que ms gusta del novio/a ¿Cà ³mo fue la proposicià ³n de matrimonio? ¿Hubo fiesta de compromiso o pedida formal de mano?Preguntas sobre el novio/a americano del tipo de cundo es su cumpleaà ±os, dà ³nde ha vivido, dà ³nde nacià ³, en quà © consiste su trabajo, etc. ¿Se ha estado previamente en Estados Unidos? Si la respuesta es afirmativa, se puede preguntar por cunto tiempo y con quà © tipo de visa.Si los prometidos no comparten la misma religià ³n, es posible que se pregunte sobre cà ³mo se resolverà ­an las diferencias ocasionadas por las diferentes creencias.Preguntas sobre la familia del novio/a americano del tipo:  ¿cun tos hermanos tiene?  ¿Dà ³nde viven sus padres?Si no se comunican fluidamente en el mismo idioma, esto tambià ©n ser probablemente objeto de preguntas. Cundo fue la à ºltima vez que se vieron los novios en persona. Preguntas sobre los planes de boda  ¿Se ha reservado ya el lugar del banquete? ¿Cundo se va a celebrar? ¿Quià ©nes son los invitados? ¿Puedo ver alguna tarjeta de invitacià ³n a la boda o alguna prueba de los planes que se estn haciendo para la celebracià ³n del matrimonio? Y es que es muy importante insistir en que la boda tiene que celebrarse antes de que transcurran 90 dà ­as a contar desde el momento de ingreso a Estados Unidos con una visa K-1. Si no hay matrimonio con la persona que patrocinà ³ la visa, la persona extranjera tiene que salir de los Estados Unidos. Ninguna pregunta es particularmente extraà ±a. Siempre y cuando se trate de dos novios de verdad generalmente no hay mayores problemas para responder a las preguntas del oficial consular que conduce la entrevista. Reglas para la entrevista para los solicitantes de una visa K-2 Los K-2 son los hijos solteros menores de 21 aà ±os de una persona para la que se pide la K-1 de prometido.   No hay reglas fijas que regulen la entrevista. Y asà ­, depende de las normas internas de cada consulado decidir si se entrevista a los nià ±os o no. Por regla general puede decirse que los mayores son entrevistados y los ms pequeà ±os no. Si hay entrevista las preguntas ms comunes tratan de averiguar si el nià ±o conoce al ciudadano americano que se va a convertir en su madrastra o padrastro y cules fueron las circunstancias y preguntas semejantes. La visa K-2 se pide para hijos biolà ³gicos, adoptivos o hijastros de personas para las que se solicita la visa K-1. Pero es imprescindible que la persona que es la K-1 tenga custodia legal de esos nià ±os y, si la comparte, tenga el permiso del otro progenitor para sacar los nià ±os del paà ­s de su paà ­s de residencia y llevrselos a vivir a los Estados Unidos.   Quià ©n toma la decisià ³n de conceder o rechazar la visa K-1 y K-2 El oficial del consulado que tramita la visa tiene la palabra final sobre la aprobacià ³n del mismo. Puede negarla por mà ºltiples razones. Por ejemplo, si cree que la relacià ³n es fraudulenta y su à ºnico fin es obtener los papeles. Otra causa es que el ciudadano patrocinador no tiene ingresos suficientes para mantener a su novio. Y otra razà ³n puede ser que la persona para la que se piden los papeles sea inadmisible. Es decir, que no pueda obtener la tarjeta de residencia. Quià ©n puede solicitar la visa de novios Recordar que esta visa, tambià ©n conocida como de prometido, sà ³lo la pueden solicitar los ciudadanos americanos para sus parejas para que à ©stas puedan viajar a Estados Unidos con la finalidad de contraer matrimonio en los 90 dà ­as siguientes a su ingreso al paà ­s.   Es decir, los residentes permanentes legales no pueden pedir a sus novios, ya que las categorà ­as de personas para las que pueden pedir los papeles es mucho ms limitada que la que existe para los ciudadanos. Recordar que dentro del tà ©rmino ciudadanos de los Estados Unidos est incluida la categorà ­a de puertorriqueà ±os. Adems, resaltar que esta visa la pueden solicitar los estadounidenses para sus parejas de otro sexo, es decir, las heterosexuales, pero que tambià ©n pueden pedirlas gays, lesbianas, bisexuales y transexuales para contraer matrimonio con una persona de su mismo sexo. Consejo y alternativas a la visa K-1 No hay porquà © estar nervioso ante la entrevista. Si la relacià ³n es verdadera lo ms probable es que los novios sepan quà © contestar a cada una de las preguntas. En todo caso, puede ser aconsejable repasar conjuntamente las respuestas a las preguntas ms comunes. En cuanto a las alternativas a la K-1 la que se le ocurre a mayor nà ºmero de personas es la de ingresar a Estados Unidos con visa de turista y despuà ©s casarse. Esto no est prohibido pero puede dar lugar a muchos problemas migratorios si la intencià ³n es quedarse en el paà ­s y arreglar los papeles. Por otro lado, si la pareja est ya casada legalmente, aunque el matrimonio se hubiera celebrado fuera de Estados Unidos, los ciudadanos siempre pueden realizar una peticià ³n de residencia por matrimonio o, en casos ms excepcionales, solicitar una visa K-3 para su cà ³nyuge. Finalmente, tener en cuenta los problemas que pueden surgir si el ciudadano que quiere una green card su pareja no ha residido recientemente en los Estados Unidos.

10 Tips for Using Research Note Cards

10 Tips for Using Research Note Cards Many teachers require students to use note cards to collect information for their first big term paper assignment. While this practice may seem old fashioned and out of date, it is actually still the best method for collecting research.   You will use research note cards to collect all the information necessary to write your term paperwhich includes the details you need for your bibliography notes. You should take extreme care as you create these note cards, because any time you leave out a single detail, you are creating  more work for yourself. You will have to visit each source again if you leave out essential information the first time around. Remember that citing every source completely and correctly is critical for success. If you dont cite a source, you are guilty of plagiarism! These tips will help you collect research and write  a successful paper. Start with a fresh pack of research note cards. Large, lined cards are probably best, especially if you want to make your own detailed personal notes. Also, consider color coding your cards by topic to keep your paper organized from the start.Devote an entire note card to each idea or note. Dont try to fit two sources (quotes and notes) on one card. No sharing space!Gather more than you need. Use the library and the Internet to find potential sources for your research paper. You should continue to research until you have quite a few potential sources- about three times as many as your teacher recommends.Narrow down your sources. As you read your potential sources, you will find that some are helpful, others are not, and some will repeat the same information you already have. This is how you narrow your list down to include the most solid sources.Record as you go. From each source, write down any notes or quotes that could be useful in your paper. As you take notes, try to paraphras e all the information. This reduces the chances of committing accidental plagiarism. Include everything. For each note you will need to record authors name, the title of reference (book, article, interview, etc.), reference publication information, to include publisher, date, place, year, issue, volume, page number, and your own personal comments.Create your own system and stick to it. For instance, you may want to pre-mark each card with spaces for each category, just to make sure you dont leave anything out.Be exact. If at any time you write down information word for word (to be used as a quote), be sure to include all punctuation marks, capitalizations, and breaks exactly as they appear in the source. Before you leave any source, double-check your notes for accuracy.If you think it might be useful, write it down. Dont ever, ever pass over information because youre just not sure whether it will be useful! This is a very common and costly mistake in research. More often than not, you find that the passed-over tidbit is critical to your paper, and then theres a go od chance  you wont find it again. Avoid using abbreviations and code words as you record notes - especially if you plan to quote. Your own writing can look completely foreign to you later. Its true! You may not be able to understand your own clever codes after a day or two, either.

The Body Shop Marketing Plan In Hull Assignment

The Body Shop Marketing Plan In Hull - Assignment Example Since it is a socially committed company, Body shop gives more priority to environmental protection and human right protection. Hull is one of the most heavily populated cities in England. It has a large tradition and heritage. Moreover, Hull is one of the heavily industrialized cities in England. The per capita income of people of Hull city is more than that of other people in England. Body shop has better business potentials in Hull city, especially in the coming spring season. This report discusses the marketing strategies suitable for body shop to exploit the market potentials of Hull city in the coming spring season. Background Corporate social responsibility and sustainable development are some of the popular business terms in the modern world. These terms got popularity because of the increasing awareness of the people about the protection of environment and the consequences of injudicious exploitation of natural resources. Corporates in the past heavily exploited the natural resources and hence the environment is facing huge problems now. Modern generation believe that it is the duty of the corporate companies to give something back to the communities in which they operate and to the environmental protection. ... d.). The Body Shop is the leader in cosmetic industry at present. Founded at Brighton, UK, in 1976, Body shop has expanded its wings to continents such as America, Asia and Europe. Hull is an important British market for the body shop. Hull is a city with immense heritage and people in this city give more importance to the protection of their beauty. The demand for cosmetic products is high in Hull compared to other cities in England. As in the case of many other businesses, cosmetic business depends heavily on seasonal changes. March, April and May (spring) are months with pleasant climate in Hull. During spring, people got out quite frequently and engage in so many activities including beauty care activities. With the help of suitable marketing activities, Body Shop can increase its sales in Hull city during the coming season. This paper analyses the marketing strategies required to position The Body Shop and its products during the spring in Hull. Environment analysis External and internal environments are equally important for a company like body shop to formulate effective marketing strategies. External environment has to be analysed at the macro and micro levels to get more insights into the effectiveness of the marketing strategies of Body shop. External Environment Robens (2007) pointed out that â€Å"Mergers and acquisitions are two common and prevailing means for company growth in today’s business world. They represent options that aim at a very high degree of integration, as opposed to cooperative agreements and joint ventures† (p.12). â€Å"On March 17, 2006, Body Shop announced that it had agreed to be taken over by L’Oreal in a ?652 million (US$ 1.14 billion) deal. L’Oreal offered 300 pence a